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Publisher: Technologycoast Galvin Consulting
Lead Analyst: Amy von Kaenel
Publication: 12/2010; Pages: 83
This Market Research is Not For Sale By Representatives

General Info

Smartphones in the US_EnterpriseMobile US workers will increase at an unprecedented rate over the next 3 to 5 years, surpassing over 100 million workers in that timeframe. Today millions of workers access corporate applications and databases with their personal mobile devices, some of which are sanctioned and supported by their organization’s enterprise, and many of which are not. Primary research reveals that organizations are in a reactive state, feeling pressured to initiate a corporate workforce strategy. Knowing what questions to ask is the first of many hurdles IT managers face.

Organizations looking to mobilize enterprise applications should thoroughly evaluate several high-level decisions well ahead of extending enterprise applications to personal-liable devices:

  • What mobile operating system is recommended by the information technology department?
  • Is this mobile OS preference consistent with the base of mobile devices currently installed among the employee population?
  • Should the organization deploy individual mobile enterprise “apps” or provide enterprise access through a mobile browser?
  • Will the company impose corporate policy relative to the employee-owned applications and smartphone services?
  • Does the OS of choice pass the litmus test for corporate security policy?

Interviewed enterprise managers confirmed that the answers to these and other questions can impact enterprise resources and budgets, weaving unintentional demands through the mobile application lifecycle.

This report on Smartphones in the US Enterprise: Benefits, Considerations & Challenges in Mobilizing Corporate Workforces presents the context and key decision points for organizations at, or even beyond, the crossroad of enterprise mobility planning:

  • Mobile Enterprise Appropriateness of top US mobile operating systems.
  • Application Platform Selection and productivity each enable.
  • Mobile Enterprise Application Platform Assessment of market leaders and new entrants.
  • Mobile Device Management Landscape and associated key technology alignments.

Discussions of these enabling technologies would not exist if it were not for a larger force: infiltration of consumer smartphones and changing personal productivity habits in the enterprise. Through numerous conversations, we uncovered usage trends among verticals, unaddressed pain points, cautious curiosity regarding the convergence of cloud computing with mobile enterprise applications, and enterprise managers’ future mobility wish lists.

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Table of Contents

To download PDF Version of Table of Content, please click here


Executive Summary
Target Audience
Background and Methodology
Current State of Smartphones in the US Enterprise Market
US Smartphone Market Share by Vendor
Building Blocks of US Enterprise Mobility
Top Mobile Operating Systems in the US Enterprise
Environment
Android
BlackBerry
iOS
Windows
Other Mobile OSs
Application Platform Type
Native
Browser
Hybrid
Mobile Enterprise Application Platform (MEAP) Vendors
MEAP Industry Background
MEAP Vendor Profiles
Antenna AMP
AT&T MEAP & WorkBench
Latigo Mobile
Oracle ADF Mobile
Pyxis Mobile Application Studio
Sky Technologies SkyMobile
Sybase Unwired Platform
TOA Technologies MEAP
Apple MEAP & RIM MEAP
Mobile Device Management
Background on the MDM Market
Key Research Findings
Impetus for Enterprise Adoption of Mobile Applications
Specific Vertical Industry Usage Trends
Specific Enterprise Groups Using Mobile Applications
Key Market Opportunities for Device and Application Vendors
Unaddressed Pain Points
Looking to the Future
Convergence of Cloud Computing and Mobile Enterprise Applications
Vendors Jockeying for Leadership
Additional Predictions for the Future
Conclusions
Appendix: Profile of MDM Vendor Offerings
Good Technology Good for Enterprise
Microsoft System Center Mobile Device Manager
MobileIron Virtual Smartphone Platform
Motorola Mobility Services Platform
SOTI MobiControl
Sybase Afaria Mobile Device Management
Tangoe Mobile Device Management
Trust Digital Enterprise Mobility Management
Wavelink Avalanche Mobility Center
Zenprise Mobile Manager
About the Analysts
License
No Unauthorized Distribution
Disclaimer
Contact Information

List of Figures

Figure 1: Share of US Mobile Operating System Vendor, Q3 2010
Figure 2: Mobile Operating System Usability Features
Figure 3: Mobile Operating System External Factors
Figure 4: Mobile Operating System Enterprise Appropriateness
Figure 5: Native, Web, and Hybrid Capabilities Comparison
Figure 6: MEAP Profiles by Platform and OS Support of Native Applications
Figure 7: MEAP Capabilities Comparison, Native Applications
Figure 8: Key Features Offered by MDM Vendors
Figure 9: Highest Level of Operating Systems Supported by Key MDM Vendors
Figure 10: Benefits by Vertical of Extending Enterprise Applications to Mobile Devices
Figure 11: Mobile Communications Device Open OS Sales to End Users by OS

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About Publisher

Technologycoast

Galvin Consulting

Galvin Consulting and Technology Coast Consulting publish syndicated research on mobile technology, including Smartphones in the US Enterprise, published in December 2010 and followed by vertically-focused mobile studies. Additionally, the analyst firms have supported direct clients and mid-tier research firms on hundreds of market intelligence and primary research projects over the past decade. Analyst expertise extends from mature hardware and software technology to emerging markets. Through their in-depth analysis and ongoing conversations, the analysts have developed relationships with global subject matter experts and industry influencers. Deep connections with technology professionals put these analysts in close proximity to the tactical and strategic information end-clients seek. Galvin Consulting and Technology Coast Consulting researchers have a highly tuned perspective on the integration of technology within corporate enterprises. They also understand the vertical application of technology within a given industry, by virtue of interviewing thousands of technology consumers.
Websites: www.technologycoastconsulting.com and
www.galvinconsulting.net